Do you want a powerful laundry detergent that is natural, non-toxic and still gets your clothes clean? I was thrilled to be able to try Seventh Generation! Seventh Generation is the leading brand of household and personal care products in the nation that help to protect the environment. Back in 1988 the company was started in Burlington, Vermont and it remains a privately-held company today. To me that means no shareholders to answer to, which means that the bottom line isn't only about the dollar!
Seventh Generation focuses not only on caring for the environment, but also on helping protect human health. Their products are free and clear meaning they take great care in production, development, purchase, use and disposal - that's every step of the way and in all parts! They believe in taking responsibility for their products and that is so important and unfortunately unusual!